Performance Marketing Manager, Open to remote roles
Performance Marketing Manager with hands-on experience in Meta Ads, Google Ads and TikTok Ads. At Meta Marketing Pro, Meta’s official advisory program, I managed a portfolio of up to 200 high-spend advertisers. Before that, I scaled a media operation from US$30k to US$100k per month at a 3.8 ROAS.
Remote · Brazil (UTC−3) · Available as a contractor
200
advertisers in my Meta Marketing Pro portfolio
More than 25 million reais
in monthly ad spend advised
3.3 times
spend growth at a 3.8 ROAS
Minus 50%
cost per result across multiple accounts
At Meta Marketing Pro, I ran two to three consultations a day with advertisers spending R$ 250k+ per month, across almost every industry, in Brazil, Portugal, the US, Canada and Europe. That routine gave me a rare perspective: seeing at scale what separates accounts that grow from those that stall, and understanding how Meta’s ranking systems, such as Andromeda, GEM and Lattice, decide delivery.
My method starts by diagnosing the bottleneck, sets a metric that moves the business (revenue, ROAS, CAC or margin) and moves forward with controlled tests and reliable measurement, from Conversion Lift and geo lift to GA4 and the Conversions API.
As a Graphic Design student, I also see something many media buyers overlook: the experience after the click matters as much as the ad. That is why I work from the auction all the way to the landing page.
I work well autonomously and asynchronously, own results end to end and use AI every day to speed up analysis and execution. I built this website myself with Claude Code.
Client names omitted for confidentiality.
2026 – present · Remote
Self-employed
Paid media management, tracking setup and landing page design for small and mid-sized businesses.
Sep 2025 – Aug 2026
Meta Marketing Pro (via Wipro)
Meta’s official advisory program for a portfolio of up to 200 high-spend advertisers, in Portuguese and English. Account diagnostics, acquisition strategy, campaign optimization, Pixel and Conversions API implementation, and incrementality studies.
Dec 2023 – Jun 2025
Lightweight
Managed up to US$100k per month across Google Ads, Meta Ads and TikTok Ads for the US, Canada and Europe, with campaigns and creatives in English. Scaled spend 3.3x at an average 3.8 ROAS. Implemented GTM, GA4, Meta Pixel and TikTok Pixel, and designed landing pages.
Mar 2023 – Nov 2023
BSB Pay
Digital strategy for a B2C fintech: social media management, paid media focused on qualified leads and continuous audience and messaging tests.
Before touching any campaign, I find the stage of the journey where customers get stuck.
Clicks and CTR help with the reading, but decisions are made on revenue, ROAS, CAC or margin.
A control group, evenly split traffic and a test that runs until it reaches statistical significance, around 95% confidence.
Meta’s current systems find the audience from the ad itself. Structuring the account for that is what unlocks scale.
The last click rarely tells the whole story. Incrementality tests show what actually drives results.
I train boxing and weightlifting, play chess and solve sudoku on paper. But the great passion of my life is music: I play the transverse flute, bass and pandeiro. I love studying artistic expression in all its forms, from design and fashion to music and dance.
I think that explains a lot about how I work: the discipline of someone who trains, the reasoning of a chess player and the sensitivity of someone who creates. And a constant drive to learn, which is what leads me today to look for markets where performance marketing is one step ahead.
UTFPR · 2025–2028 (in progress)
I’m looking for remote roles as a Performance Marketing Manager, Paid Media or Paid Social Specialist at companies in the US, Canada and Europe. Available as a contractor, with flexible hours between 7 a.m. and 10:30 p.m. Brasília time, which covers the full North American workday and much of the European one.
Book a call (opens in a new tab)